About Us

Our Mission

Our mission is focused around three principles, trust, privacy, and inclusion.

Our team is dedicated to building a framework of trust online, developing best privacy practices, and advancing financial inclusion. These principles are enabled by Trulioo’s global identity verification.

The thought of existing without any footprint is unfathomable – but for billions of people around the world, it’s an everyday reality. For those without traditional ID documentation, digital identity is the first step to gain access to basic financial services and help lift them and their families out of poverty. Our goal is to help remove barriers that are preventing the world’s poor from accessing basic financial services.

Our Story

Our founders, Stephen Ufford and Tanis Jorge, have over a decade of experience working in data-driven businesses. The duo garnered an intimate understanding of the data industry and recognized the limitations of the current identity verification system and the massive possibilities for the future. After successfully launching and exiting three startups together, they wanted their fourth company to be meaningful and impactful at a global scale.

Their “aha” moment occurred after watching a CNN segment about a woman from India who wept after seeing her Facebook profile for the very first time. It was right then and there that Stephen and Tanis realized the profound impact a digital identity had on people, especially in developing countries where most citizens don’t have a record of their existence.

With a digital footprint, they no longer had to be invisible; they could participate.

Globally, there are an estimated 220 million children whose birth is not recorded, excluding China, where figures are unknown. More than 2 billion people in this world are unbanked and unable to access financial services, primarily due to a lack of traditional identity documentation. After witnessing the tremendous emotional reaction and sense of belonging experienced from the woman from India – resulting from creation of a digital profile (footprint), Stephen and Tanis knew their next business venture together would make a profound difference in this world, hence the launch of Trulioo.

Trulioo’s disruptive technology encapsulates the strengths of traditional ID verification and implements the latest capabilities in online tech today. Trulioo has developed a global ID verification solution that is not constrained by geography, economic status, age or gender, and available to any business or organization around the world at a low cost and frictionless manner – all with consumer privacy at the forefront.

Our Team

Trulioo raises $70 million in Series C funding


Steve Munford
President & CEO

Steve is an accomplished leader in security and enterprise software with extensive experience in leading companies through rapid growth. As a product-oriented CEO, he is deeply engaged with product vision and execution. Delivering high-quality standards has led Steve to achieve maximum impact and high growth through investment in both organic and inorganic measures. Steve is active in the community as a board member at Covenant House, on the Development Committee at Social Venture Partners and as a member of the Science World Advisory Council.

Anne Lawlor

Anne has over 18 years experience in the financial and administrative management field. Anne ensures the necessary financial controls and systems are in place for smooth operations including the development of cash flow budgets, and monthly and year-end financial reporting against budgets.

Zac Cohen

Zac is a versatile leader experienced in managing and scaling high-growth companies. He is a veteran of all facets of startup and tech operations, including strategic planning and execution, corporate management, and building high performance teams. His expertise in risk and compliance software continues to drive innovative and effective solutions for businesses operating worldwide. Zac is passionate about fostering changemakers who want to make an impact and are engaged in building groundbreaking solutions that are solving our world’s most pressing problems.

Rob Hartley
SVP of Product

Rob is an experienced product management professional with over 20 years of experience in the high tech sector leading successful product teams and managing product life cycles. He has been involved in the management of products, projects and teams spanning a diverse group of companies from start-ups to global corporations. Rob’s areas of expertise include defining and refining product vision, roadmaps, positioning, and competitive analysis, while engaging customers and managing customer advisory groups. His background also includes a broad range of software solutions from OEM and commercial off the shelf software to complex enterprise software applications.

Anatoly Kvitnitsky
VP of Growth

Anatoly has a wealth of experience working in strategy and corporate development within financial technology, credit, consumer healthcare and identity markets. His deep understanding of the industry combined with his thoughtful and strategic approach to nurturing relationships has helped him win partnership, investment, and acquisition opportunities with global data companies. Before joining Trulioo, Anatoly was the Corporate Development and Strategy lead at Experian Consumer Services.

Kim Hong
SVP of Marketing

Kim is a data-driven marketer with over a decade of experience developing, launching and managing effective integrated marketing strategies. As VP of Marketing, she has a hand in all areas of marketing, including strategy, brand and content marketing, lead generation, digital, social, and communications. She enjoys using meaningful data and content to inform, engage and inspire. Kim is passionate about empowering the next generation of changemakers.

Rhett Shoemaker
VP of Technology

An accomplished technical architect with more than 20 years of hands-on experience, Rhett Shoemaker provides leadership for the continued development of Trulioo’s extensive marketplace of global identity data and services. With a successful track record of building and maintaining high-volume solutions for Fortune 50 companies, Rhett is known for driving growth and profitability. His technical proficiency and leadership skills have enabled him to excel in various technical areas – from security and scalability to auditing and data management.

Board of Directors

Stephen Ufford
Co-Founder and Chairman

Stephen Ufford has founded and successfully sold several data-focused startups during his career. In 2011, he launched Trulioo to help build a layer of trust and safety online, and with the mission to provide access to financial services to the billions of unbanked individuals around the globe. As a serial tech entrepreneur in the identity space, Stephen is well versed on the challenges and opportunities affiliated with identity verification, data privacy, risk and fraud prevention, and the ever-changing regulatory changes that impact emerging startups and global enterprises that have customers worldwide.

Tanis Jorge
Tanis Jorge
Co-Founder and Director

Tanis has a passion for starting businesses, which is reflected in the multiple data-driven companies that she has successfully co-founded and sold over the last decade. Her belief in entrepreneurship as a vital piece in the business landscape drives her to help others bring their ideas from concept to fruition. Today, Tanis' most recent company Trulioo, is tackling the big issue of ``online identity`` by creating products that will enable businesses and people to interact and conduct commerce globally on the web.

David Blumberg Trulioo team
David Blumberg

David is the Managing Partner of Blumberg Capital and has been investing in early stage technology companies for more than 24 years. Prior to founding Blumberg Capital in 1991, David managed technology investments with Claridge Investments, Adler & Co., Apax, and T. Rowe Price Associates. David earned his AB in Government, cum laude, from Harvard College and his MBA from the Stanford Graduate School of Business and INSEAD.

Andrew Lugsdin Trulioo team
Andrew Lugsdin

Andrew Lugsdin is a partner in the IT Fund. He joined BDC Venture Capital in 2001 and is based out of Vancouver, BC. He has over 20 years experience in the IT and telecom sectors. Prior to joining BDC Venture Capital, Andrew was the founder and president of a consulting firm for early-stage high-tech companies, providing business planning and development services. Andrew holds a Bachelor of Science in Physics and in Computer Science from McGill University.

Mark Midle
Mark Midle

Mark is a managing director on the Goldman Sachs Corporate Investing team within the Merchant Banking Division, focused on growth-stage technology companies. Prior to joining the firm, Mark spent more than a decade investing in growth-stage technology companies while at Bain Capital Ventures, Great Hill Partners and The Blackstone Group. Mark earned a BA, with distinction, in Economics from the University of North Carolina at Chapel Hill and an MBA from the Wharton School of the University of Pennsylvania.

Lisa Stanton
Lisa Stanton

Lisa Stanton is an executive at American Express with over two decades of experience in payments and digital security. Previously, Lisa was CEO at InAuth, a leading digital intelligence company that provides digital security to financial institutions around the world. Before joining InAuth, Lisa founded the U.S. division of Monitise, hosting a mobile banking and payments platform for hundreds of banks and credit unions. Lisa is a board advisor to Nationwide Building Society in London and advises a number of other fintech startups.