Privacy Policy

Through your interaction with our website, we may collect the following categories of personal information:

  • Identifiers, including your name, a unique personal identifier, internet protocol address, email address, and/or telephone number.
  • Commercial information, including products or services purchased, obtained, or considered, or other purchasing or consuming histories.
  • Internet or other electronic network activity information, including information regarding your interaction with our internet website and advertisements.
  • Geolocation data.
  • Professional or employment-related information.

For additional information on the types of information we collect and how we obtain that information, please refer to the sections “Optional information sharing” and “How is your information collected and stored?”, below.
In addition, we use behaviour analytics software to help us understand and optimize how users interact with pages and functionality in our website.

Optional Information Sharing

  • If you choose to communicate with us via chat, we will collect your name and your email, as well as logs of your chat with our staff.
  • If you choose to subscribe to our newsletter, we will collect your name, your email, and your industry information. Newsletters are sent monthly with highlights and news about our industry and company.
    • You can unsubscribe from the newsletter at any time by updating your email preferences using the ‘Click here to opt out’ link, or by sending an email to [email protected] with the subject line “UNSUBSCRIBE” from the email address you wish to unsubscribe.
  • If you choose to contact us directly, the contact forms on our website collect your name, email address, contact number, company name, industry information, and any free text field information you choose to include.

Note: at the completion of a form, your IP address will be associated with the other information you provide in the form, and will no longer be anonymous: we will be able to identify you by the combination of your IP address and contact information.

What We Do With Your Personal Information

We do not sell any personal information collected through our website.
We may disclose some or all of the categories of personal information indicated in the “What information does Trulioo collect” section above to our third-party providers for business purposes.

Trulioo processes your personal information on the basis of Trulioo’s legitimate interest for the purposes set out in this Privacy Policy. Trulioo may also ask you for your consent to process your personal data in a separate process. In cases where you provide consent, you may withdraw such consent at any time. However, withdrawing your consent does not affect the lawfulness of any processing based on your consent before your withdrawal.

Your Information May Be Transferred Internationally

Personal information that you share through the website may be transferred internationally. The level of data protection in such countries may not be equivalent to that in your country. However, Trulioo only transfers your personal information to countries where the EU Commission has decided that they have an adequate level of data protection or Trulioo takes measures to ensure that all recipients provide an adequate level of data protection, including, for example, by entering into appropriate data transfer agreements based on Standard Contractual Clauses.

How Is Your Information Collected and Stored?

Sign-up and contact forms

Personal data that Trulioo collects through forms on the website is collected and processed via our CRM system.


Personal information collected if you open a chat with us or interact with the chatbot is processed and stored through a third-party software application.

Information storage

Trulioo stores and accesses any personal information collected through our website via the Salesforce CRM service. Salesforce processes personal data in accordance with a variety of well-documented standards. Where Salesforce transfers data outside the EEA, Binding Corporate Rules are adhered to. Learn more about Salesforce’s data privacy practices here.

Google Analytics

Our site makes use of Google Analytics. Your web browser automatically sends certain information to Google. This includes the URL of the page that you’re visiting and your IP address. Google may also set cookies on your browser or read cookies that are already there. Google Analytics uses the information shared by sites to deliver, maintain, and improve services, develop new services, measure the effectiveness of advertising, protect against fraud and abuse, and personalize content and ads that you see on Google and on partners’ sites and apps. Google Analytics does not collect or retain PII. You can learn more about Google Analytics’ use of information here.

We may also associate your engagement data from one visit with your engagement data from other visits, which is done via a unique user ID. At no time is your PII shared with Google.

What Is Your Information Used For?

  • Where you provide it, and consent, your email address may be used
    • to send you information and updates related to your specified interests,
    • to send you occasional company news, updates, and
    • to provide related product or service information.
  • We collect website performance data, which includes visitor IPs and cookies, to understand:
    • how many users visit our site,
    • how users interact with our site, and
    • how we can improve site performance.
  • We may use the information you provide to improve the effectiveness of our advertising and marketing campaigns, and to improve, modify or otherwise enhance our products and services for the benefit of our customers.

How Long Will Your Information Be Stored For?

We will retain your information until you notify us that you’d like to be removed from our contact lists.

Will Your Information Be Disclosed to Outside Parties?

Except as mentioned in this Privacy Policy, Trulioo does not sell, trade, or otherwise transfer your PII to outside parties without your express consent.

Express consent to share your PII is not required in the case of trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep your information confidential (refer to ‘How is your information collected and stored?’).

Trulioo may also release your PII in cases where we believe such release is necessary to comply with the law, enforce our site policies, or protect our or others’ rights, property, or safety.

Third-Party Offers on the Trulioo Website

Occasionally, at our discretion, Trulioo may refer to third-party products or services on our website. Use of these third-party products or services will require your acceptance of a services agreement.

These third parties have separate and independent privacy policies. Trulioo has no responsibility or liability for, or direct control over, the content and activities of these third parties.

Your Rights Regarding Your Information Stored By Trulioo

Under applicable law, your rights regarding your PII may include the following (subject to conditions under applicable law):

  • Right to access and know – you have a right to know the categories and specific items of personal information we have collected and hold about you, who that information is shared with, why it was collected, where it was collected from (the category of source) and what we use it for.
  • Right to rectify – you have the right to ask us to correct incorrect information that we hold about you.
  • Right to transfer – you have the right to have the data we hold on you transferred elsewhere.
  • Right to be forgotten – at your request, we will delete your personal information from our systems and we will make commercially reasonable efforts to have your information deleted from our partners’ systems.
    • Where the information in question is subject to any mandatory retention specified under financial or other legislation, needed to complete the transaction for which it was collected, needed to maintain our security measures, or where deletion would contravene someone else’s rights, we may be unable to comply with a deletion request. If we cannot comply with a deletion request, we will provide the reason why.
  • Right to object – you can object to your personal information being processed by us.

Please note that all requests under the rights listed above may require verification procedures in order to validate your identity as required by applicable law. Any such additional information requested will be used only to validate your identity.

Trulioo May Make Changes to Our Privacy Policy

Trulioo uses commercially reasonable physical, electronic, and procedural safeguards to protect your personal information against loss or unauthorized access, use, modification, or deletion. However, no security program is foolproof, and thus we cannot guarantee the absolute security of your personal or other information.

Trulioo May Make Changes to our Privacy Policy

Trulioo may, solely at our discretion, make changes or updates to this policy. If we make changes, we will post those changes on this page, and update the Website Privacy Policy modification date below.

This policy was last modified in August 2022.

Contact Trulioo

If you have any questions regarding this privacy policy, please contact us using the information below.

Email: [email protected]

Trulioo Information Services Inc.
1200 – 1055 West Hastings Street
Vancouver, BC V6E 2E9

Via website: Contact Us
By phone: 1 (888) 773-0179