Optimized Identity and Business Data Can Elevate Onboarding

Organizations that onboard businesses and people face the challenge of routing them to the right verification paths to ensure trust and safety while meeting customer expectations.

The “Data Verification: Why Good Enough Isn’t Good Enough” on-demand webinar offers strategies to overcome that challenge. Chris DePorter, a founding member of online marketplace Reverb’s Trust & Safety team, and Kiran Kumar, Trulioo vice president of product, explore techniques that can help organizations achieve compliance, minimize risk and deliver world-class user experiences.

Marketplace Priorities: Transparency and Trust

Marketplaces operate in a competitive global environment that emphasizes trust and safety. Transparent policies, content moderation and user security are critical to building that trust.

It starts with onboarding that strikes the right balance between security and convenience and ensures a safe platform. It can be difficult, though, to consistently accomplish that at a global scale without state-of-the-art technology, data analytics and local expertise in markets around the world.

When organizations operate with incomplete data and rigid legacy vendor technology, they can miss onboarding opportunities.

The Importance of Ongoing Optimization

Customer and merchant onboarding are not set-and-forget processes. It’s critical to continuously gather feedback and use it to calibrate verification for peak performance in different markets. Some best practices include:

Assemble a verification team that can blend risk mitigation, compliance and user experience to drive success
Implement continuous monitoring and onboarding optimization
Ensure the verification process relies on high-quality, up-to-date identity data to streamline onboarding
Customize approaches based on country-specific regulations and risk thresholds

With the right identity verification partner, marketplaces can overcome onboarding challenges and build trust and safety in markets around the world.