Stephen Ufford Trulioo team


CEO and Founder

Stephen has founded and successfully sold several consumer data focused start-ups over the last decade. As a serial entrepreneur, Stephen likes to challenge the status quo and if it’s broken, he likes to fix it. In 2011, the identity veteran started his most recent startup, Trulioo, to help build a trust layer into the Internet, and fix the problem of broken identity that today affects so many online businesses.

Zac Cohen Trulioo Team


General Manager

Zac brings to Trulioo a high level of creativity, innovation, and experience building cooperative, dynamic and mutually accountable leadership teams. Throughout his career working in the tech-sector and entrepreneurial environments, he has successfully implemented a team-focused approach to help achieve strategic business and organizational goals. Zac’s commitment to meaningful collaboration, strategic planning, and business execution has enabled him to effectively manage and lead high-performing teams. 

Anne Lawlor Trulioo team



Anne has over 18 years experience in the financial and administrative management field. Anne ensures the necessary financial controls and systems are in place for smooth operations including the development of cash flow budgets, and monthly and year-end financial reporting against budgets.

Slobodan Kuzmanovic Trulioo team


VP of Technology

With deep experience in enterprise architecture, systems integration, and system architecture, Slobodan leads the technology direction for Trulioo's products. He is responsible for translating business objectives into technical requirements, supervising and growing the technical team, and setting standards and processes to ensure business and technical product goals are met with efficiency. Slobodan has hands-on experience building products and teams in both startup and corporate environments in the eCommerce, SaaS, and cloud hosting space.

Rob Harley Trulioo team


VP of Product

Rob is an experienced product management professional with over 20 years of experience in the high tech sector leading successful product teams and managing product life cycles. He has been involved in the management of products, projects and teams spanning a diverse group of companies from start-ups to global corporations. Rob’s areas of expertise include defining and refining product vision, roadmaps, positioning, and competitive analysis, while engaging customers and managing customer advisory groups. His background also includes a broad range of software solutions from OEM and commercial off the shelf software to complex enterprise software applications.

Anatoly Kvitnitsky Trulioo team


VP of Growth

Anatoly has a wealth of experience working in strategy and corporate development within financial technology, credit, consumer healthcare and identity markets. His deep understanding of the industry combined with his thoughtful and strategic approach to nurturing relationships has helped him win partnership, investment, and acquisition opportunities with global data companies. Before joining Trulioo, Anatoly was the Corporate Development and Strategy lead at Experian Consumer Services.



VP of Marketing

Kim is a marketing professional with a decade of experience developing, launching and managing effective and engaging digital marketing strategies. She's been instrumental in the success of social media campaigns executed at award-winning public relations agencies. She has spear-headed digital campaigns for brands from a wide range of industries and sectors including real estate, fashion, publishing, gaming, food & beverage, technology, healthcare, travel, nonprofit and startup. Her creativity and digital IQ inspires her work in developing and driving strategies that are aligned with business goals.

Board of Directors


Tanis Jorge


Co-Founder and Director

Tanis has a passion for starting businesses, which is reflected in the multiple data-driven companies that she has successfully co-founded and sold over the last decade. Her belief in entrepreneurship as a vital piece in the business landscape drives her to help others bring their ideas from concept to fruition. Today, Tanis' most recent company Trulioo, is tackling the big issue of "online identity" by creating products that will enable businesses and people to interact and conduct commerce globally on the web.

David Blumberg Trulioo team



David is the Managing Partner of Blumberg Capital and has been investing in early stage technology companies for more than 24 years. Prior to founding Blumberg Capital in 1991, David managed technology investments with Claridge Investments, Adler & Co., Apax, and T. Rowe Price Associates. David earned his AB in Government, cum laude, from Harvard College and his MBA from the Stanford Graduate School of Business and INSEAD.

Andrew Lugsdin Trulioo team



Andrew Lugsdin is a partner in the IT Fund. He joined BDC Venture Capital in 2001 and is based out of Vancouver, BC. He has over 20 years experience in the IT and telecom sectors. Prior to joining BDC Venture Capital, Andrew was the founder and president of a consulting firm for early-stage high-tech companies, providing business planning and development services. Previously, as Vice President of Sales and Client Strategy, he helped transform a Vancouver-based professional Web services firm into a Canadian leader. Andrew also worked for a number of years as a software engineer at Nortel and as a consultant for the DMR Group. Andrew holds a Bachelor of Science in Physics and in Computer Science from McGill University.

Dan Levine Trulioo team



Dan Levine is the managing partner of Tenfore Holdings. Dan has 6+ years experience working with Eddie Lampert overseeing, developing, and operating core and start up businesses, particularly within Sears Holdings, concentrating on ecommerce, mobile, social, machine learning, and local spaces. He has focused on multichannel experiences that leverage and link online, store, supply chain, pricing, inventory, merchandising, and analytics systems. Dan holds an AB from Harvard and an MBA from Harvard Business School.

Board of Advisors


Saurabh Ranjan Trulioo team


Advisory Board Member

Saurabh Ranjan is the Chief Operating Officer at UST Global, a 15,000 employee systems integrator based in Aliso Viejo, California. He is responsible for Operations, Marketing and Strategic M&A and also leads UST's geographic expansion as part of its sovereign strategy. In addition to expanding UST's business in the US, Saurabh has been instrumental in establishing a large UST Global footprint in LATAM and EMEA markets and has fostered strong relationships with Global 1000 CEOs and CIOs. Prior to joining UST Global, Saurabh spent more than 12 years working for large IT product and service organizations like Cadence, Keane, and Covansys, heading teams in training, resources and expansion.

Tom Purves Trulioo team


Advisory Board Member

Tom Purves is a Senior Director for Visa Inc. & by Visa checkout product, where he is responsible for developing future of mobile and online form factors for credit and debit cards in the digital world. Previously, Tom was co-creator of Interac Email Money Transfers, used daily by millions of Canadians. Tom is also recognized as an international speaker, conference organizer and community leader in the tech/startup scene.

Erik Stuart Trulioo team


Advisory Board Member

Erik Stuart is the head of strategic planning at Wells Fargo. Previously, he was head of eBay Inc.’s corporate strategy team. He joined eBay in 2003 as a product manager, moved to product strategy in 2004, and joined corporate strategy in 2006, where he leads initiatives ranging from long-term revenue growth strategy to discovering and engaging with startups. Prior to eBay, he worked at E2open and McKinsey, and received a Ph.D. in economics from Stanford.

Ellen Moskowitz Trulioo team


Advisory Board Member

Ellen Moskowitz, Vice President of Fraud Management Solutions at MasterCard. Moskowitz is a consumer service development specialist and marketing veteran with 27 years' experience. She currently serves as business leader for MasterCard Online Authentication, MasterCard's 3DSecure on-behalf-of service which is sold to banks worldwide to enable cardholder e-commerce payment authentication. She has worked for MasterCard for 16 years.