Trulioo is over the moon to be included on the 2017 CNBC Disruptor 50 list. In the fifth annual Disruptor 50 list, CNBC features private companies whose innovations are changing the world. These forward-thinking startups have found new niches in the marketplace and have the potential to become, or are already, unicorns (startups valued at over a billion-dollars).
Looking at the list, you’ll notice game-changers that are unseating corporate giants while creating new ecosystems for their products and services. Disruption, as described by Harvard Business School professor Clayton Christensen, displaces an existing market, industry, or technology and produces something new and more efficient and worthwhile. These are the companies that are making a difference, changing the world, and being rewarded for it.
“Making the CNBC Disruptor 50 is a significant milestone for Trulioo,” states Stephen Ufford, CEO of Trulioo. “To have impact, to help create meaningful change is the dream of all startups. We are thrilled beyond belief to be recognized for building a layer of trust online by providing verified identities in today’s increasingly digital and global world to help advance financial inclusion for billions of underbanked people.”
Trulioo was ranked #37 and joins luminary disruptors on CNBC’s Disruptor 50 list. Seven companies (Airbnb, Dropbox, Pinterest, Palantir, SpaceX, Spotify and Uber) have made the list all five years. While these companies are unicorns, that is not the only consideration; the idea and the execution matter far more than the cash alone.
Companies were ranked based on CNBC’s proprietary blend of quantitative criteria, such as the amount of venture capital raised, sales and user growth, along with qualitative criteria, including originality, scalability and creation of a new market or ecosystem. They had help from data partners, who provided consistent data for a range of new and old criteria. The criteria were also ranked by importance in ability to disrupt established industries and public companies. This task was taken on by CNBC’s Disruptor 50 Advisory Council, a group of leading academics in innovation and entrepreneurship.