Trulioo, the leading global identity verification provider, recently showcased EmbedID, its new capability, at FinovateSpring 2019 in San Francisco. A front-end tool, EmbedID enables businesses to query Trulioo’s API, GlobalGateway, to instantly verify customers in multiple markets by embedding a snippet of code to their website, particularly the sign-up or registration form.
The new capability holds particular significance for developers. “Developers want a low-friction sales process and that’s what we’ve built,” said Anatoly Kvitnitsky, VP of Growth at Trulioo. “Developers can sign up for instant access to our sandbox environment and apply to our beta Developer Plan. With EmbedID, you can start verifying identities through Trulioo’s API without the integration overhead.”
“EmbedID is a gamechanger, particularly for developers working at multinational companies, who need to create a separate customer onboarding process for each and every country their customers are in, as regulatory requirements differ across countries,” added Kvitnitsky. “With EmbedID, you can verify customers in real-time across multiple markets, while supporting country-specific AML/KYC requirements.”
GlobalGateway is designed to dramatically reduce the time it takes to expand into new markets; in the same vein, EmbedID, too, is quick and convenient by design. In today’s digital and borderless economy, online identity verification needs to be instant, simple and unwaveringly reliable.