Article 4 min

Win the race for more gaming customers

ICE Gaming 2022

If you work for a gaming operator, you know it’s a competitive industry. Customers can be fickle, regulators are strict and numerous marketing campaigns target the same audience as you.

To win more customers, you need to be both quick and smart. One factor often overlooked in all the hype is customer onboarding. But it’s a critical element for winning over customers. A process that is too slow or complicated will have prospects clicking over to another app or site. In the Trulioo Online Gaming & Account Opening Report, a survey of U.S. and UK online gamers indicates

80% of online gamers state that they are becoming increasingly intolerant of poor online account opening experiences and will switch to other providers when faced with a suboptimal experience.

Indeed, 53% of online gamers have abandoned the process when opening a new account due to a poor experience, a higher figure than consumers in any other sector, including retail and financial services.

Get players playing

You’ve heard the phrase strike when the iron is hot. When a person visits your online property and wants to start, that’s the opportunity. It would be best to get them playing fast as you won’t get a second chance. Once they are playing, they are much more likely to come back and become a long-term customer.

Simply put, faster onboarding equals more customers.

You also need to ensure that your customer onboarding is fully compliant. You need to perform effective identity verification procedures:

With the right partner, like Trulioo, these measures are done effectively in seconds. The customer provides their information via a simple form fill, and they can start playing almost instantly. They’re happy — they get to place their wager. Compliance is comfortable as the requirements are met. And the growth team is ecstatic since now they’ve got another customer.

A risk-based approach to optimize performance

But not every customer is the same. Some might be big spenders who will place many big bets and pose a different risk profile. Or, perhaps some discrepancies or red flags require more due diligence. Or maybe a customer has started to bet more and crossed a threshold or has some other patterns that need investigation.

Deploying a risk-based approach allows you to dial up the identity verification requirements to match the scenario. You request the customer for additional information, such as:

These additional measures can help increase your identity proofing and fraud prevention measures. With Trulioo, you can automatically modify your onboarding workflows based on hundreds of factors to best suit your criteria with an intelligent risk-based approach.

The proper check at the right time is an approach that serves your customers, compliance and your bottom line.

Maximizing coverage and match rates

The fastest verification doesn’t mean anything if your identity verification service can’t provide a match. If a service doesn’t have good coverage in a country where you operate, that can mean a missed customer. For gaming operators that want to offer their services globally, excellent coverage is paramount to maximizing customer acquisition.

Another critical factor for gaming operator success is identity verification match rates. Excellent match rates lead to quick and seamless customer onboarding, while poor match rates lead to frustrated customers, higher transaction costs, more strain on support and lost revenue.

Make sure your identity verification solution can deliver the coverage and match rates to onboard all the prospective customers your organization attracts.

One global solution

One solution stands out for gaming operators who want to verify anyone; Trulioo GlobalGateway can verify 5 billion people in 195 countries. We are trusted by global banks, Fortune 500 companies, three of the top five crypto companies and online gaming operators worldwide.

With GlobalGateway, you will:

  • Instantly verify the age and identity of users
  • Vigorously meet AML/KYC requirements
  • Seamlessly authenticate ID documents from every country
  • Simple screen users against watchlists

From the power of one API integration to ongoing identity intelligence, expertise and support, we deliver solutions to fuel your growth, whichever market or opportunity you decide on next.

With best-in-class technology and market knowledge, organizations switching to GlobalGateway benefit from seeing their verification rates rise by upwards of 40% compared to their current providers.

Winning races is about having the best talent, training, equipment and attitude. Winning the race for customers is no different. Pick the winning identity verification solution and never look back.

Going to ICE London 2022? Visit Trulioo at Booth N8-150 and learn more.