One of the hottest startups currently taking the millennials by storm is NetCents, a spunky financial services company offering a suite of products leveraging traditional capital markets infrastructure and blockchain technology. More simply put, NetCents helps their users pay, their way. With the NetCents app, you can move, purchase, transfer, withdraw funds and even buy or sell Bitcoins — all in one place.
This month, we had the opportunity to chat with NetCent CEO, Clayton Moore, and really get to know what they’re all about, the secret behind their success, and where the company is headed.
Trulioo: Congrats on your recent launch! We are really digging the NetCents story, vibe and energy. Where did it all come from and how did you decide that this was the right voice and brand for your audience?
Clayton: Thank you! It’s been an extremely humbling process that has definitely had its moments.
Technology can be confusing. Change can be confusing. There are new opportunities and new technologies popping up every day that can overwhelm and intimidate the everyday user.
We wanted a voice that people could relate to, not a technical voice. These are very exciting times – the transition from traditional fiat to digital currency, blockchain technology, streamlining and simplifying the way we conduct business, the way we process payments around the world instantly - we want our users, and everyone, to enjoy and embrace it - not be intimidated by it.
As for our voice and brand, we have an incredible team over at Indaba Digital, a Vancouver creative content and digital marketing agency, who helped us craft this voice.
When we set out to build this platform, we knew our audience was going to be working millennials, our voice evokes who we’re trying to reach, and that’s the digital natives. They grew up learning the language of tech, so who better to cater ourselves to than the generation who gets it: easy, security build in, and freedom to choose.
Trulioo: We definitely “geeked out” when you mentioned your sophisticated Regulatory Rules Engine. We’re glad that security is a top priority for your business. With the recent news in cryptocurrency heists and security breaches, are there any other steps or processes NetCents takes to ensure the security of their customers?
Clayton: We take the security and privacy of our users very seriously. And with today’s modern technology, having top-tier security is something that should be in every single transaction. We pride ourselves on having some of the most state of the art technologies backing our system. Our team works closely with our associated partners to ensure that we are taking all of the necessary steps to protect our users at every level.
Being in Vancouver we are lucky to be in one of the hotbeds of new technology growth. Companies such as Trulioo have really been at the forefront of security, ensuring that NetCents user do not have to worry about a thing once they press “send”. That’s why, when you sign up for an account, your financial and personal information remains within your bank, behind their firewalls. So there’s no digital footprint when our users transact online.
Trulioo: You guys have already expanded into 24 countries, that’s a lot! What’s next for NetCents aside from taking over the world?
Clayton: Yes…NetCents is definitely on the move and being very well received all over the world. We’re grateful for the success we’ve felt and humbled by the leaps we have taken in such a short amount of time.
We are actually now accepting consumer deposits in 194 countries – withdrawals to all banks worldwide, our users can now shop at over 100,000 online and offline (brick and mortar) merchants that accept bitcoin through our platform.
We want the migration from cash to digital currency to be as seamless as possible. Streamlining merchant processing, consumer payments, reducing fees, providing ample space for emerging and existing companies to evolve with the least amount of growing pains, all while continuing to expand our services to every corner of the globe.
To get the latest updates from this cool and down-to-earth startup, follow NetCents on Twitter, Facebook and LinkedIn! If there’s a fintech company you’d like to see featured in our Fintechs in Vancouver blog series, please submit your request to firstname.lastname@example.org.
Check out some other Fintechs we’ve also featured on our series!
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