The Challenge In April 2025, the world’s second-largest global digital marketplace partnered with Trulioo to solve a growing challenge: friction in onboarding U.S.-based sellers. The company needed to improve onboarding performance without sacrificing compliance, especially in high-volume states with strict regulatory oversight. The goal was to find a solution that could deliver higher match rates for ultimate beneficial owners (UBO) while maintaining a fast, intuitive seller experience. Its previous provider delivered acceptable coverage but underperformed in key onboarding regions such as New Jersey and Delaware. This left performance gaps that impacted the seller experience and risked delays in go-to-market execution. The Solution The marketplace’s scale and multi-state regulatory footprint demanded a partner that could deliver precision, compliance rigor and operational agility – at enterprise speed. Trulioo Business Verification emerged as the clear solution during a rigorous procurement process which required live testing, restricted access to stakeholders and strict compliance validation. The Trulioo team demonstrated regionally relevant data, 24/7 in-time-zone support and a flexible integration model. Hands-on demos, rapid response times and transparent collaboration enabled stakeholders across technical, compliance and procurement teams to align quickly. With integration already in place, Trulioo moved the company from contract to production without delay. The same-day deployment was more than a milestone – it delivered immediate onboarding improvements, turning evaluation into execution in record time. The Results The company’s ambition to simplify onboarding was rooted in a broader commitment to operational excellence and customer experience. The successful partnership with Trulioo proved that compliance and user experience don’t have to be trade-offs. Strategic guidance and proactive support from Trulioo helped the company improve match rates and exceed performance benchmarks without compromising control. This collaborative approach enabled immediate deployment that eliminated onboarding delays and delivered measurable impact within days of go-live. 20% uplift in UBO verification in key regions (New Jersey and Delaware) vs. incumbent provider Same-day go-live enabled by pre-integration Proactive, ongoing in-region support delivered by cross-functional teams UBO verification uplift in key regions Enabled by pre-integration Delivered by cross-functional teams View full case study Related Reading Identity Platform The Global Identity Platform That Verifies Your World Identity Platform How to Maximize ROI in Identity Verification Individual Verification (KYC) Strengthen Your Global Enterprise With Digital Identity Verification