Industry Report

Gartner® “Emerging Tech Impact Radar: Artificial Intelligence”

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AI has become a beacon for precise identity verification and powerful fraud mitigation across the digital economy.

But deepfake technology represents AI’s flip side by adding a new layer of digital risk for organizations.

We believe the Gartner “Emerging Tech Impact Radar: Artificial Intelligence” report lifts the curtain on the generative AI that underpins deepfakes. Download the report to discover the defense strategies that can help organizations manage AI risk in a dynamic tech landscape.


Gartner, Emerging Tech Impact Radar: Artificial Intelligence, Annette Zimmermann, Danielle Casey, Roberta Cozza, Eric Goodness, Afraz Jaffri, Pieter den Hamer, Sharat Menon, Vibha Chitkara, Sylvain Fabre, Jonathan Davenport, Ray Valdes, Bill Ray, Alan Priestley, Ehtisham Zaidi, Svetlana Sicular, Nick Ingelbrecht, Erick Brethenoux, Robin Schumacher, Anushree Verma, 19 January 2024.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

Gain Expert Insights


Generative AI Blurs Real and Fraudulent Identities

The digital economy faces disruption through generative AI that presents the potential for privacy breaches, security threats and difficult-to-detect impersonations.


Organizations Can Take Steps to Fight Deepfakes

Companies can take advantage of technology to detect deepfakes and fortify fraud defenses.


New Regulations Are Shaping AI

Regulations governing the use of AI are in progress, putting AI accuracy and reliability front and center.

Opportunistic and unregulated use of generative AI technologies is rapidly introducing a plethora of apps and platforms suitable for creation of deepfakes by nonexperts due to the technology’s accessibility.”

— January 2024 Gartner “Emerging Tech Impact Radar: Artificial Intelligence”

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