Industry Report

Stay Ahead of Digital Deceit With Gartner® Deepfake Research

Combatting deepfakes

Read the Research

The battle between creating and detecting deepfakes has sparked a digital arms race fraught with fraud risk and regulatory compliance challenges.

Organizations can combat those threats by applying a multilayered approach of established techniques and emerging technology to detect generative AI-based image and video manipulation.

Read the Gartner “Emerging Tech: Combating Deepfakes, Deception and Disinformation in Multimedia Content” research to learn strategies to defend against generative AI threats. 


Gartner, Emerging Tech: Combating Deepfakes, Deception, and Disinformation in Multimedia Content, Dan Ayoub, 17 April 2024.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


Gain Expert Insights


Deepfakes Carve Out New Frontier of Digital Threats

Deepfakes and generative AI content pose growing challenges for organizations across industries, raising the risk of fraud and regulatory noncompliance.


Companies Can Take Steps to Fight Deepfakes

Reputable service providers understand the unique risks businesses face and can provide a robust defense during account creation and beyond.


Unite Source ID and Forgery Detection

Businesses can outsmart fraudsters by combining source identification and forgery detection techniques into a unified system.

Focus on a multilayered approach, capable of applying established techniques and emerging technology, to detect disinformation forgery, with inclusion of machine learning and deep networks.”

— April 2024 Gartner “Emerging Tech: Combating Deepfakes, Deception and Disinformation in Multimedia Content”

Trusted Across Industries

195 Countries Covered 14,000+ Verifiable ID Documents 700M+ Verifiable Business Entities 450+ Global and Local Data Sources

Discover the Winning Onboarding Formula

Book your demo with a Trulioo verification expert today to learn how best-in-class identity verification can help fortify fraud defenses and accelerate customer onboarding.

Book a demo