Content is king. And, money makes the world go ‘round. Put the two together and it’s no wonder why financial content is so important! If financial content is significant to you, consider attending FinCon – the world’s largest Financial Content Expo – in San Diego, September 21-24, 2016.

Fincon is a great opportunity to learn about best practices for delivering financial content and to network with industry influencers and visionaries. Financial literacy is crucial to individual and organizational success, and there’s a pent-up demand for useful financial content that resonates and informs.

For this reason and more, Trulioo will be attending FinCon! Trulioo is a global identity verification company focused on building trust online, implementing best privacy practices, and advancing financial inclusion. Our technology combines traditional data sources and unique cyber identity data sources with an easy-to-use web portal and API to provide businesses with the widest global coverage in the market. Our identity verification service, GlobalGateway, instantly verifies 4 billion people in over 50 countries.

Check out our FinCon Snapchat filters, a fun way to add some sparkle to your snaps!

Snapchat Filters - FinCon 16

Financial content directly affects people’s lives, helping them live the life they want. New financial technologies (fintech) enable new possibilities for people around the world; more seamless ways to transfer money, better ways to save and invest, and easier ways to do transactions.

For financial institutions, technology offers ways to reduce risk of fraud, improve compliance and gain significant cost savings.

But all these new opportunities made available by fintech products and services aren’t useful if nobody knows about it, which is why it’s important to understand how to effectively communicate to consumers, influencers, and decision-makers to help enable the new digital economy.

I look forward to meeting influencers and thought leaders in the personal finance space at FinCon,” said Kim Hong, VP of Marketing at Trulioo. “We’re always on the lookout for great relevant content, and do our best to deliver it in a meaningful and impactful way.