International customers onboarding

No two bettors are the same. Therefore, onboarding processes that lump all customers into the same workflow might be too cumbersome and create a poor experience. Or, perhaps the workflow is not stringent enough on customers that require extra due diligence.

Optimizing the onboarding experience to acquire the most good customers while rejecting non-compliant or fraudulent accounts is the sweet spot for online gaming operators. Only by creating smart, adaptable workflows can the account opening process match the needs and risks of different bettors.

For operators that accept international bettors, this is especially true as a significant number of gamers are opting for gaming sites outside their country of residence. Perhaps they are interested in gaming options that are not available in their country. Or they are looking for more payment options, or want to take advantage of quicker, less intrusive account opening processes and increased website security.

To help gaming operators take advantage of a risk-based approach when verifying customers online, Trulioo is presenting a webinar with iGaming:

Getting international customers onto the right onboarding lane

Tuesday, October 20 @ 7:00 a.m. PST / 3 p.m. BST

Learn how to get the account creation process right and account creation becomes a huge competitive differentiator for gaming operators, driving revenue and profit, and establishing meaningful and long-term relationships with customers, built on trust and transparency.

In this webinar, Trulioo will discuss how companies can quickly assess identity risk and auto-generate customized verification workflows for optimal digital experiences:

  • How COVID-19 is proving that digital experiences must be ‘top of mind for gaming operators’
  • Understand international players and how to attract them with the right onboarding experience
  • Key considerations for operators to ensure new customers receive a world-class account opening experience and how to take advantage of a risk-based approach
  • How companies can quickly assess identity risk and auto-generate customized verification workflows for optimal digital experiences

The significant international opportunity

In fact, the Online Gaming & Account Opening Report 2020 found that 44 percent of respondents have created an online gaming account outside of their country in the last two years.

With a significant diversity in where these bettors are coming from and differences in cross-border identity standards and data sets, these customers pose a greater risk than typical in-country onboarding. However, gaming operators simply cannot afford to deliver anything less than a first-class account opening experience for customers. When onboarding new customers, it’s important to have flexibility in using different solutions and understand what works in various markets or different real-world scenarios.

Learn how to provide the best onboarding experience while simultaneously ensuring effective compliance and fraud prevention measures. Sign up today to help improve the acquisition of international bettors.

Getting international customers onto the right onboarding lane

Tuesday, October 20 @ 7:00 a.m. PST / 3 p.m. BST