Followers vs. Fans, what’s the difference? Followers like you but don’t crave you. They’re the casual sports viewer that keeps up with major events but doesn't watch every game. Fans are hardcore fanatics, they watch every game religiously and have the face paint and dyed hair to match their favorite vintage jersey.

So, how do you take your 5 or 5000 followers and turn them into an army of fans? Trulioo has compiled a “How-To” guide that your business can use to improve how you engage, interact and communicate with those excited about your brand. Read more about the individual steps in detail on our blog.