The Art and Science of Continuous Identity

Regarding identity, are you the same person as you were when you were five years old? What’s changed, what has stayed the same? While you ponder that, try to create simple rules that match to you and all your permutations. Now, extend those simple rules to all seven billion people on this planet and you can start to see the complexities of the identity management industry.

Identity, which seems simple at first —I’m me after all—is complex, ever-changing and difficult to prescribe. Or, as a recent K(NO)W Identity Conference panel noted:

Identity verification does not just happen at one point in time – this panel of experts will cover the challenges and best practices for real-time identity verification and risk profiling. We’ll delve into the interplay between physical and virtual identity metadata (human identity vs. device identity vs. package identity), as well as cover the latest in document validation, name matching, and machine-learning opportunities.

The beginning and ending of identity can’t be clearly defined. As opposed to a philosophical issue, it becomes a legal issue, defined by the practical requirements of society. There are multiple processes, multiple regulators and multiple capabilities to consider. Identity requires analysis on a jurisdiction-by- jurisdiction basis.

From a business point of view it comes down to a very practical consideration. Or how to, as Melissa Strait, US Compliance Officer for Stripe, Inc. states, “effectively mitigate compliance risk.”

As identity is such a personal concept and has such wide-ranging societal impacts, compliance is in a tough spot. On one side, everyone pretty well agrees that governments have the right (and obligation) to fight terrorism, fraud and corruption. One way to do this is to have citizens fill in their personal data to access public services. On the other hand, consumers don’t want to provide personal data due to privacy concerns. So, in effect, people want to give less information, but are expecting better information services. As the kids say nowadays, good luck with that!

Trusted Digital Identities

Fortunately, identity verification technology is creating processes that satisfy both requirements, no luck required. The panel looks at trusted digital identities, which provide identity services, while maintaining privacy. As Stephen Ufford, CEO of Trulioo notes these services, “combine the certainty of government identity with the dynamic control of a mobile device.”

The panel takes an interesting, informative look at the real-world applications of identity. For those in compliance, or anyone interested in the identity management industry, it’s a compelling video.

The panelists are:

  • Michael Brown, VP Product Strategy, CSI Regulatory Compliance
  • Phil Poland, Director, Customs and Regulatory Affairs for DHL Express Americas
  • Melissa Strait, US Compliance Officer, Stripe, Inc.
  • Stephen Ufford, CEO, Trulioo
  • Douglas Jacobson, Managing Partner, Jacobson Burton Kelley PLLC